KUANTAN: The state government, for the first time, will host tourism roadshows at two major cities in India this week to attract more travellers from the country to the east coast state. The roadshows, which would showcase Pahang's rich cultural heritage, pristine rainforests and diverse attractions, will be held in New Delhi tomorrow and in Chennai on Sept 26. State Unity, Tourism and Culture Committee chairman Leong Yu Man said the programmes would focus on business-to-business networking involving India-based travel agents, tourism operators, airlines and media partners.
"The roadshows aim to strengthen strategic cooperation between the tourism industries of Pahang and India, creating opportunities for the arrival of more visitors through well-structured holiday packages. "We want to position Pahang as a must-visit destination for Indian travellers in conjunction with Visit Malaysia Year 2026, while reinforcing the state's image as 'The Heart of Malaysia'," she said in a statement today. Leong said the initiative went beyond promoting tourism, as it would also help build connectivity, strengthen cooperation and share Pahang's unique stories with the people of India. She said that the programme would also highlight the state as a preferred destination for the meetings, incentives, conferences and exhibitions (Mice), weddings and honeymoons, sporting events and niche tourism tailored to specific interests.
Iconic tourist attractions to be showcased included Fraser's Hill, Genting Highlands and Cameron Highlands as highland retreats; Cherating and Pulau Tioman as exotic beach destinations; Taman Negara National Park, one of the world's oldest rainforests; and the newly introduced rail tourism.
Source - NST
