Our Visit Malaysia 2020 Logo
For a country rich in culture and natural wonders as our beloved Malaysia, tourism can certainly be a great economic pillar. Improving the sustainability of tourism, arts and culture in Malaysia is this a responsibility of paramount importance. Each element in the logo individually showcases the diversity of experiences a tourist may embark on only on Malaysian soil. In addition to giving foreign tourists a taste of Malaysia’s bountiful offerings, the features in the logo also urge local Malaysians to advocate the preservation of our country’s identity as the nation moves forward in this fast-moving era of globalisation.
The style of the logo is inspired by Malaysian Batik. The magnificent rhinoceros hornbill is perched on the left side of the logo. The iconic bird illustrates the unique fauna and eco-adventures that Malaysia has to offer. A red hibiscus adorns the top right of the logo. In the national language, Bahasa Malaysia, the hibiscus is known as “Bunga Raya”, loosely translated to “flower of celebration”. The flowers encapsulate the celebration of cultural diversity in Malaysia. The wild fern below the hibiscus is locally known as “paku pakis”. The edible plant is a favourite among Malaysians of all races and is apt to represent the unique flavours of Malaysian cuisine.
The main colours blue, red and yellow used in the logo represent the colours of the national flag, Jalur Gemilang. The orange colour illustrates the year-round sunshine Malaysia receives. Lastly, the green colour represents the abundance of nature in Malaysia. The brilliance of these colours is eye-catching and invites the onlooker to take a closer look.
- The interested parties may use the VM2020 logo on any promotional material in such a manner that its distinctiveness and reputation is maintained and shall do nothing which may either lessen the distinctiveness of the mark or which may bring TM’s mark into disrepute.
- It is the sole duty of the interested parties to comply with the Laws and Regulations applicable in Malaysia related to their campaign/event. Tourism Malaysia will not be liable for any claims and any violations of any relevant rules and regulations by the interested parties throughout their promotional event and marketing activities.
- The logo shall not be used in any event or promotional activities which reflects unfavourably on the good name, goodwill, reputation or image of TM.
Feel the Truly Asia melody, a beautiful mix of traditional instruments, and upbeat modern tune with our latest Visit Malaysia 2020 Official Theme Song. The song perfectly captures the beautiful essence of multicultural Malaysia, where all races and ethnicity comes together, representing a true diversity of Asia. The songs available in English and also Bahasa.